Hino Truck Art Direction: Illustration, Graphic Design and Branding

Hino Truck Wrap:

Tree of Life Concept: Complete packing design for Toyota’s Hino Truck that captures the spirit of trucking, moving things around the world through the elements of nature and building a better environment. Hint Truck offers a new alternative fuel vehicle which is represented through this tree of rebirth and growth.

Color Palette Ideation for Graphics:

Packaging Design:

Packaging Design with Different Colorways:

Color inspired by eco-friendly fuel, water, natural movement, hydrogen and growth.

Logo & Icon Creation for Hino App: