Art direction for Toyota's Hino Truck, leveraging creative strategies and design skills to develop effective campaigns.

Hino Truck Wrap:

Color Ideation that represents moving through different landscapes and encouraging alternative fuel:

Logo & Icon Creation for Hino App:

Hino Truck Art Direction: Illustration, Graphic Design and Branding

Tree of Life Concept: Complete packing design for Toyota’s Hino Truck that captures the spirit of trucking, moving things around the world through the elements of nature and building a better environment. Hint Truck offers a new alternative fuel vehicle which is represented through this tree of rebirth and growth.

Color inspired by eco-friendly fuel, water, natural movement, hydrogen and growth.

Color Palette Ideation for Graphics:

Packaging Design: